Copy of About

HALA — a word that, by its very nature, embodies a warm welcome and the spirit of inclusivity rooted in our Arab culture.

I created this brand as a reflection of my own journey. Shaped by the Middle East, yet constantly inspired by the beauty of the world around me. As a third culture woman, I carry my heritage with pride while embracing the complexity of navigating different spaces, stories, and styles.

By-Hala is more than just a fashion label, it’s a philosophy. A way of living that celebrates quality over quantity, intention over excess. Our collections are non-seasonal by design, embracing silhouettes that are effortless, bold, and timeless.

Every piece begins with intention. I personally source each fabric and design every garment to ensure it reflects my vision of elegance, strength, and lasting appeal. My designs are guided by a balance of contrasts: minimalism and sensuality, elegance and ease, strength and femininity. I work closely with local suppliers and artisans, honoring craftsmanship while supporting and uplifting our community.

As the youngest of five sisters, I’ve been blessed to grow up surrounded by women who are powerful, complex, and beautifully diverse. They’ve been my greatest teachers and the muse behind everything I create. It’s always been my dream to design for women who want to feel confident, radiant, and unapologetically themselves.

By-Hala is here to break stereotypes, empower, and redefine the perception of the modern Arab woman’s experience. These unique designs are curated for the fierce and tell the story of the woman who is ready to play with seduction and sophistication and isn’t afraid to stand out and live life boldly.